The 1st Edition Lugia trading card is a landmark item within the Pokémon franchise, released in the late 1990s during the height of the Pokémon craze in Japan.

Known for its iconic design and pivotal role in the games and anime, Lugia holds significant collector demand, especially among Vintage Pokémon card enthusiasts.

This card's value is influenced by its rarity and condition; a strong near-mint condition will naturally command higher bids, while Japan's early-run cards are often stored better and are more sought after due to their authentic origins.

The current bid of ¥700,000 reflects trends in the collector market, where high-quality examples of this vintage card are increasingly rare and desirable.