This collection of over 800 pieces of limited edition Hello Kitty merchandise represents a unique snapshot of the character's cultural impact since her debut in 1974, especially during the souvenir boom of the early 2000s.

Sanrio's reputation for quality and charm has cultivated a dedicated collector base, particularly for promotional items that often feature exclusively designed elements.

With the items being brand new yet not mint, their condition may affect individual desirability, yet the sheer volume and rarity of local goods make this lot an intriguing find for serious collectors.

Given the current bid of ¥880,000, this reflects a typical market price for extensive collections of well-preserved, unique Hello Kitty merchandise sourced directly from Japan.