This 1975 Hello Kitty button set, showcasing one of the character's earliest designs, is a rare gem from the iconic Sanrio franchise that first captivated audiences in 1974.

The absence of a JAN code and the distinct packaging indicate its production during a transformative era in Japan's pop culture, making it a significant find for collectors focused on the history of kawaii culture.

Given Sanrio's pristine reputation and the premium placed on unopened items in excellent condition, this set not only highlights Hello Kitty's enduring legacy but also reflects the evolving collector demand for early merchandise.

With a current bid steeped in the collectible market's appreciation for such vintage pieces, the valuation aligns with other rare Showa-era collectibles in Japan, affirming its status as a worthy addition to any dedicated collection.