The PlayStation 3 Azurite Blue console represents a significant piece in gaming history, launched as part of a limited edition series that celebrates Sony's PlayStation brand heritage.

This particular model, with its vibrant color and 250GB storage capacity, appeals to collectors who appreciate both its aesthetic appeal and rarity, especially given the console's production run in Japan.

Maintaining brand new and unopened condition adds considerable value, as collectors typically seek out pristine examples due to the desirability of the original packaging and factory condition.

In the current market, especially for rare Japanese editions, the price of ¥120,000 aligns with trends observed in similar collector items, reflecting the ongoing demand for unique PlayStation memorabilia.