The BAPEX X BABY MILO X HELLO KITTY wristwatch from 2010 epitomizes the fusion of streetwear and pop culture, showcasing a notable collaboration between A Bathing Ape and Sanrio under the artistic vision of NIGO.

This limited edition piece, purchased from a now-legendary pop-up in Shinjuku's Isetan, reflects the rarity and appeal that collectors seek, particularly in unused condition, which is seldom seen in the secondary market.

Given the enduring popularity of the Hello Kitty brand and Baby Milo in fashion and collectibles, this wristwatch holds significant value for enthusiasts of Japanese pop culture.

The current bid of ¥200,000 aligns with market trends for rare, authentic items that represent a snapshot of the vibrant crossover between fashion and character collectibles in Japan.