This Hello Kitty Face Tag Mascot Matcha Kimono Back Charm Keyring, scheduled for release in January 2026, exemplifies Sanrio’s enduring popularity and cultural impact since its debut in the 1970s.

The charming design in traditional matcha kimono attire taps into the growing collector demand for limited-edition items that celebrate Japanese aesthetics.

As a pre-order item, its scarcity is likely to enhance its appeal among collectors, especially given Sanrio’s reputation for crafting high-quality merchandise that often appreciates in value over time.

The compact size and unique theme make this piece a standout in the realm of character merchandise, where condition and authenticity are paramount.