This limited edition Hello Kitty 7-piece set, inspired by the iconic character created by Sanrio in 1974, appeals to collectors due to its unique candy house design and the nostalgia surrounding the franchise.

With Hello Kitty's enduring popularity and the rarity of such unused collectibles, this set is particularly desirable among enthusiasts.

Sanrio is known for producing high-quality merchandise that often appreciates in value, and the condition of being mostly unused enhances its collectability.

The pricing at ¥168,888 reflects the Japan-market demand for pristine, early-run items that are deeply embedded in the culture of kawaii collectibles.